Real-Time Freight visibility
99.8% Tracking fidelity
140ms API response
<38s Avg broker reply
Works with
SAMSARA McLoed MOTIVE C.H. Robinson
Cost Transparency

See what dispatch
actually costs you.

Most fleets underestimate dispatch overhead by 30–60%. Plug in your numbers — see your real cost instantly.

Your current cost $4,000
With PAL $2,000
Estimated savings $2,000
Start with 1 truck → scale when you see results
The Reality

Most fleets are operating
at half capacity — and don't know it.

Dispatch is the single highest-leverage function in your operation. It's also the most underbuilt.

01

Zero real-time visibility

Drivers miss check calls. ETAs drift silently. Updates live in texts — not in your system. You find out about a late delivery when the broker calls angry.

02

Brokers chasing you for updates

Every load turns into back-and-forth. Manual calls, status emails, position pings — all reactive. Your reputation takes the hit even when the carrier is at fault.

03

Operations that don't scale

What works for 5 trucks implodes at 20. You can't hire your way out of it. More loads means more chaos — not more margin.

The Platform

Every tool your dispatch team needs.
Every intelligence layer they don't have to build.

Predictive Exception Engine

7 real-time signals scored continuously. Our AI flags delay risk 4+ hours before it materializes — your team intervenes before the broker knows there was a problem.

AI-Powered

Document AI

PODs, Rate Confirmations, and BOLs processed by vision AI. Fields extracted, validated, and synced to your TMS within seconds of delivery. Zero manual entry.

Vision AI

Automated Broker Comms

8 event types trigger automatic notifications — pickup, en route, milestone updates, delivery. Brokers get proactive data before they ask. Fewer calls. Better relationships.

Automated

Driver Performance Scoring

4-metric composite scores, tiered from Elite to Monitor. Lane-level performance data helps you assign the right driver to the right run — every time.

Analytics

Multi-Role Command Center

Separate portals for agents, managers, brokers, and drivers. Each role sees exactly what they need — nothing more. Full audit logs. Platform superadmin oversight.

Enterprise
The Model

Human expertise.
AI-amplified.

01

You onboard in 48 hours

We map your existing loads, drivers, and broker relationships into PAL. Your team is live before the week is out — no IT project, no migration pain.

02

Your dispatch team operates the platform

Your Colombian agents handle load management, exception response, and broker communication — all inside PAL. Every action logged, every call recorded.

03

AI works beneath everything

Exception prediction, document processing, rate intelligence, and auto-notifications run continuously in the background. Your team responds faster. Your brokers trust you more.

"
Before PAL, we were losing broker relationships because we couldn't communicate fast enough. Now our agents send updates before brokers even call. It changed how we get rated on the load boards.
Dispatch Operations Manager
Mid-size US Carrier · 28 Trucks
Onboarding now open

Stop managing dispatch chaos.
Start running a real operation.

Book a 30-minute audit call. We'll map your current operation, identify your biggest dispatch gaps, and show you exactly what PAL would look like for your fleet.

No commitment required. Response within 2 business hours.